Hi, I’m Erich Gros.

A logo for user friendly home services with a house on it.

Background

In early 2021, User Friendly Home Service CEO, Bruce Howard, came to me with the project of creating a brand for the company. All he had at the time was the name and a business model. The company's first acquisition was imminent, and there was a lot of excitement about more acquisitions to come.


Project

The brand needed to be polished and elegant to give off confidence to not only potential acquisition targets, but to possible future investors. It also needed to tie into the branding for User Friendly Media, Bruce Howard's digital marketing company.

Logo Development

See User Friendly Home Services logo comps below.

  • A blue and green logo for user friendly home services

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  • The logo for user friendly home services has a house on it.

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  • A logo for user friendly home services with a house on it.

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Corporate Website

The User Friendly Home Services website, including a functional employee portal, was written and designed by Erich Gros.

A computer monitor is displaying a website for a moving company.
Visit UserFriendlyHomeService.com

Business Cards

The User Friendly Home Services business cards designed by Erich Gros.

Two business cards for userfriendly home services are stacked on top of each other.

Investor Presentation Deck

User Friendly Home Services CEO, Bruce Howard, needed a presentation deck he could use when approaching new investors for the company, but it also needed to work when the company engaged with potential acquisition targets. 


This presentation was researched, written, and designed by Erich Gros. Any confidential information has been removed or redacted.

  • A brochure for user friendly home services shows a picture of an air conditioner

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  • A flyer for our current hvac network under letter of intent

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  • A screenshot of the user friendly home services management team

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  • A picture of a residential and commercial air conditioning unit

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  • A timeline of a user friendly home services company

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  • Two men are standing next to each other in front of a truck.

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  • A picture of a tool bag with tools on it and the words `` why hvac '' on the bottom.

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  • Two men are carrying a large air conditioner on a dolly.

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  • A brochure about current market conditions and signals

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  • A man is standing next to a truck in front of a house.

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  • A group of men are standing next to each other holding a pizza.

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  • A page from a book titled user friendly home services strategic advantages.

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  • A brochure for service titan shows the benefits of being a member

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  • A white milburn truck is parked in front of a brick building.

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  • A table showing the acquisition summary completed and scheduled

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  • A flyer for user friendly home services capitalization with a picture of an air conditioner

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  • A picture of a house and a table that says future performance of ufhs post legacy and sal 's transactions

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