Hi, I’m Erich Gros.

A logo for a company called dryiv drive your business

Background

User Friendly Media is a company that was founded to be a print directory company. The reality of that business is that the directories are shrinking and advertisers are choosing to spend money elsewhere, but the internal sales team still largely relies on print sales and commissions. During my time with User Friendly, I worked to diversify our product line and offer a wide variety of digital products that would be digestible to our core small business customers, and also that would easily fit into a pitch alongside our print products.


Project

User Friendly Media's sales team had been very successful selling custom websites (branded as Splash Pages) to our existing print audience. My goal was to come up with a suite of add-on products they could now offer as upsell opportunities to these website customers. My original goal was to offer Listings Management as a standalone product, and ultimately we also added Automated Reputation Management and an AI powered ChatBot to the Dryiv Suite. I was in the process of negotiating a licensing deal with an industry leading business marketing software company when User Friendly Media's CEO, Bruce Howard, approached me with the name Dryiv, which he wanted used for the branding of the product.

Logo Development

See Dryiv logo comps below. The tagline "Drive Your Business" was added to show customers that these products would actively work to increase your business, and also to add clarity to the pronunciation of the brand name.

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  • The word drytv is written in orange on a white background.

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  • A logo for a company called dryiv drive your business.

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  • A red and black logo for dryiv drive your business

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  • A logo for dryiv drive your business

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Webisite

The Dryiv website was written, designed and built by Erich Gros.

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Visit Dryiv.com

Sales & Training Deck

The Dryiv sales & training deck was written, designed and built by Erich Gros.

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  • A man is sitting at a desk in front of a computer.

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  • A page that says drive your business on it

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  • The logo for dryiv is powered by the # 1 customer interaction and online reputation platform.

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  • A man is sitting at a desk looking at a computer screen.

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  • A screenshot of a website called be found showing listings management

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  • A logo for dryiv and splashpages 2.0 is on a white background.

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  • A piece of paper that says listings management on it

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  • A couple of women standing next to each other with the words dryiv review automation on the bottom.

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  • A screenshot of a website that says `` be found '' on it.

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  • A screenshot of a website that says `` be found review generation ''.

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  • A screenshot of a website that says review monitoring on it.

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  • A screenshot of a review management page on a website.

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  • A screenshot of a website for review marketing.

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  • A review management form is shown on a green background.

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  • A logo for dryiv pro combo listings management review automation

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  • A piece of paper that says pro combo - listings & reviews

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  • A man wearing a headset is sitting in front of a computer.

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  • A cell phone with the time of 9:41 on it.

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  • A group of people are sitting next to each other in front of a computer screen.

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  • A screenshot of a website that says `` be chosen '' on it.

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  • A group of people are sitting in front of a computer screen.

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  • A piece of paper that says drylv chatbot on it

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  • A group of people are sitting next to each other in a room.

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  • A cell phone with a keyboard next to a sign that says mobile app.

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  • A thank you message with a dry iv logo on a white background.

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